Custom Umbrella Buyer’s Guide
Let us help you choose the best umbrella for your promotion
A custom umbrella is one of the most effective promotional items you can give your clients.
Why? Studies show that not only do clients love receiving customized umbrellas as a gift but also that people keep them for a long time. According to the Advertising Specialty Institute (ASI), on average people hold onto their umbrellas for 14 months; baby boomers keep theirs for about 2 years.
Every time your client uses a promotional umbrella, your company’s logo is exposed to everyone who sees it in passing.
That’s about 1100 impressions on average, according to the ASI.
When you buy a quality custom umbrella you extend its lifetime--and your marketing reach.
According to the same 2016 study by ASI, 25% of U.S. consumers own promotional umbrellas and 58% of consumers report that the quality of an umbrella is the main reason they keep it.
What's a good size for a promotional umbrella?
The answer depends on who your client is and what s/he does. We pride ourselves on having custom umbrellas in every size and type to meet all our customers’ needs. Is your client someone who’s always traveling and might need to have an extra umbrella wherever s/he ends up? If so, we recommend a collapsible umbrella small enough for a purse, briefcase, or backpack. Are your clients sporty types who might enjoy an umbrella for golfing or other outdoor activities? Check out the umbrella with the 62” arc. Or perhaps your clients are traditionalists, in which case a classic stick umbrella with a J handle is best.
Umbrella Comparison Chart
Benefits to giving customized umbrellas as a promotional item
They are very practical
You don’t have to worry about choosing the wrong promotional item. Unlike many products, umbrellas serve a real client need. Everyone loves them, and everyone loves to have extras!
They are unisex
You can relax knowing that a custom umbrella will be useful to all your clients.
They continue to tell your brand story
A customized umbrella with your logo is literally a walking advertisement for your company every time the umbrella is used.
They are cost-efficient
Custom umbrellas rack up an average of 1100 impressions over their lifetime, which on a $30 umbrella translates to $.027 per impression.
How much UV protection do your custom promotional umbrellas offer?
All our custom umbrellas offer as much as any regular umbrella, which is considerable: “A study by dermatologists at Emory University in Atlanta found that standard rain umbrellas can block at least 77 percent of UV light [Source: JAMA Dermatology]. Black ones did the job especially well, blocking about 90 percent of UV rays.” Read the story for more information on umbrellas and UV protection.
That said, we also carry umbrellas that incorporate an added layer of protective coating to block as much as 99% of harmful UVA and UVB rays. But beware, although umbrellas block direct sunlight, they do not block reflected solar rays. Bonus: These super-sun protector UV umbrellas also keep the area under the umbrella up to 15 degrees cooler! Check out some of our UV umbrellas here. For more information on how to be safe in the sun see this helpful article.
Why should you shop with us?
We pride ourselves on our outstanding customer service. Our mission is to make buying a custom umbrella a quick and easy process. Integrity means everything to us and serving you is what brings us joy! If you have any questions or concerns about your custom umbrella promotion, please contact us at jim@umbrellasandbeyond.com or call 888-678-8801 for that personal touch.